We're excited to announce the launch of Marine Credit Union’s new website! Marine’s commitment to community has been its guiding principle since it opened the doors to its first branch nearly a century ago. This commitment has helped the credit union expand to locations in Wisconsin, Iowa, and Minnesota, where it serves over 85,000 members today.
From the outset of the project, PixelSpoke worked with the Marine team to identify three primary goals of the website redesign:
- Make it easy
- Make it compelling
- Make it happen
Making it easy
The new website offers intuitive navigation, an improved graphical user interface, and easy-to-find information. Whether visitors are looking to learn more about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped and user-friendly navigation gets them where they need to go. Rates are easily located on a dedicated page and integrated on relevant product pages; similarly, a robust Help section consolidates and categorizes the most common member questions, which are also embedded on relevant product and service pages.
Making it compelling
A bright, clean, and consistent color scheme gives the site a unique look and feel, while graphical map and location marker elements reinforce the “chart your course” messaging on the homepage. Interactive tools engage visitors, whether by offering a tour of online banking features or serving up personalized product recommendations based on criteria selected by the visitor. Subtle elements of delight are woven throughout the site — for instance, when a visitor hovers over a text link, the underline becomes an undulating wave, echoing Marine’s logo. On the Community Impact page, a custom-designed Statement of Beliefs clearly articulates what sets Marine apart.
Making it happen
All product pages include clear next steps, whether it’s to open an account, apply for a loan, schedule an appointment, or reach out via phone or email. A prominent “Open an Account” page makes a compelling case for becoming a Marine member, outlining member benefits, key differentiators, social proof, and five simple steps to get started.
The Marine website is built using flexible WordPress templates that empower the marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, Marine and PixelSpoke look forward to continuing their partnership to further evolve the website, support the credit union’s digital marketing and analytics strategies, and better support the financial well-being of Marine members.
