We're excited to announce the launch of Call Federal Credit Union’s new website!
With a mission to provide practical financial solutions, exceptional service, and expert know-how, Virginia-based Call Federal Credit Union has been making a positive impact on the lives of its members and community since 1962. PixelSpoke is a B Corp marketing agency and employee-owned cooperative that specializes in website redesigns for credit unions.
From the outset of the project, PixelSpoke worked with the Call Federal team to identify three primary goals of the website redesign:
- Grow loans and deposits through interactive and personalized product pages
- Tell the Call Federal story
- Simplify and make it easy
Growing loans & deposits
All product pages include clear and intuitive next steps, whether it’s to open an account, apply for a loan, or talk to a team member. Guided selling options help visitors choose the best-fit options based on criteria they select, and interactive calculators pull the most updated rates to help visitors estimate potential monthly payments before making a buying decision.
Telling the Call Federal story
Dual homepage functionality offers custom versions of the homepage based on whether or not visitors have previously logged into online banking. This allows Call Federal to tailor its messaging to members and prospects, focusing more on what sets Call Federal apart from other institutions on the prospect-facing homepage and using the member-facing homepage to highlight how Call Federal can support its members’ financial journeys and the credit union’s impact in the community. A comprehensive “Our Story” page delves into the credit union’s mission, values, impact, and history.
Simplifying and making it easy
Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped and highly intuitive navigation gets them where they need to go. Rates are easily located on a dedicated page and integrated on relevant product pages. Visitors can also click on “Apply for a loan” and “Pay a loan” from the utility navigation to easily apply or pay online, or find another option that meets their needs.
The Call Federal website is built using flexible WordPress templates that empower the marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, Call Federal and PixelSpoke look forward to continuing their partnership to further evolve the website, support the credit union’s digital marketing and analytics strategies, and better support the financial well-being of Call Federal members.
