About Clean Energy CU

An online-only credit union serving members throughout the USA, Clean Energy CU's mission is to promote clean energy, environmental stewardship, and cooperative enterprises.

Here’s a snapshot of the credit union at the time of the website launch in February 2023.

$51M Asset size
2017 Year founded
7.5K Number of members

Differentiate through design and storytelling

Make a compelling case to join

Lay a strong digital foundation

We couldn’t be happier with the new website. As an online-only credit union, it’s imperative that our website reflect who we are as an organization and communicate our mission. PixelSpoke was able to help us bring that vision to life by working with us to create a website that effectively educates visitors on who we are in a visually appealing way.

Nicole Burford

VP of Market Development and Sustainability

Clean Energy Credit Union

OBJECTIVE 1

Differentiating through design and storytelling

With a wide range of new user-friendly layout options, the new website tells the Clean Energy story in an accessible and easily understandable way. The copy, with its warm and inclusive tone, aims to uplift and inspire. The visuals tell the Clean Energy story as much as the words — with authentic member and team photos, stylized illustration elements, a refined color palette, and prominent videos and testimonials, the site offers both an unique and intimate experience that stands out from other credit union websites.

OBJECTIVE 2

Making a compelling case to join

Banking with Clean Energy Credit Union is not just about… well, banking. It’s about joining a movement. Through bold copy and eye-catching design elements, the website’s custom “Open an Account” page emphasizes both how Clean Energy’s passion for the environment sets it apart, but also how it offers “all the benefits you expect from a financial institution.” An impact calculator enables prospects to measure the pounds of carbon offset their deposit dollars could fund per year if they open an account.