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Announcing the new PixelSpoke.coop! Take a tour.

Digital features

Our digital features are designed to help your credit union optimize its website’s user experience, increase conversions, and stand out from the crowd.

Core Features

Our websites include mobile-optimized features tailored to the needs of credit unions, like rates tables, product comparison tables, and promo spots — all built into a secure and intuitive CMS that empowers your team to continue evolving your site.

Flexible & powerful product pages

The suite of features built into our modular product page approach is designed to deliver a better user experience and higher conversion rates. Flexible layout options make content more accessible and offer clear next steps.

Robust CMS

Our content management system is a custom tool built for credit unions to make your life easier and your marketing more effective. Our goal is to enable marketing teams to easily add and update pages as needed.

Other core features

  • Shortcode functionality so you can update key information, like phone numbers or how many members you serve, in one place
  • Shared blocks to enable you to edit other content across multiple pages at once
  • Login promo spot (if possible with integration) to notify visitors going directly to online banking of offers and news

Interactive Sales Tools

Empower your website visitors to find product options that most closely fit their financial needs and goals.

Guided selling

Our interactive selling tools help visitors navigate to best-fit product options based on criteria they select.

PixelSpoke calculators

These custom calculators help guide buying decisions by enabling visitors easily compute estimated loan payments or deposit earnings based on current rates. They also integrate directly with your rates tables, if you are able to host your rates in our CMS, so you never have to make updates in two places.

Other interactive tools

  • Custom insite search functionality to enable clients to prioritize what search results display for specific keyword
  • Member help section with robust search capabilities to reduce demand on your support team
  • Launch tours to help you show off your new website. These can also be used for new technology or product roll outs

Personalization

Personalization can be... creepy. We don’t want your website to make anyone feel uneasy. We do want your website to offer content that’s most likely to serve your visitors’ needs.

Dual homepages

Take advantage of the ability to create different versions of your homepage for current and prospective members. That means you can focus on your story and unique value proposition for prospects and tailor your member homepage around current offers and news.

Onsite retargeting

We all know what it’s like to be relentlessly pursued by retargeted ads across the world wide web. Onsite retargeting takes an effective but gentler approach, tailoring promotions on your website to be relevant to products that repeat visitors have looked into during prior visits.

Other personalized features

  • Landing page template to customize offers for top-of-funnel campaigns serving specific audiences.
  • Geotargeted homepage image for credit unions that serve geographically distinct audiences
  • Other geotargeted information, like weather, events, loan officers, etc.

Integrations

We work with a wide range of vendors to ensure that we can integrate 3rd-party services and tools in seamless and user-friendly ways.

Visualized rate comparisons

Some of our clients work with 3rd-party vendors that draw from a database to compare their rates to those of megabanks and other nearby financial institutions. If you have competitive rates, we can help you visualize this data to make a compelling case for prospects to select your products over your competitors’.

ATM finder

Many clients have been frustrated by 3rd-party ATM finders that don’t work well in mobile, don’t match the look and feel of the main website, or offer a poor user experience. That’s why we decided to build our own on-brand, user-friendly ATM finder that integrates with most existing networks. It also includes an “ATMs Nearby” feature on mobile to help members find the nearest ATMs when they’re on the go.

Other integrations

  • Secure form integration so you can embed forms on your site that ask for personally identifiable information.
  • Appointment schedulers so visitors can easily set up meetings with branch staff or loan officers.
  • Online chat tools to enable visitors to correspond with member service staff via your website.

Admin features

Our secure CMS empowers your marketing team to continually evolve and update your website. These additional options will give you even more flexibility and control.

  • Custom user roles to grant team members limited access to your backend—for instance to rates tables, blog posts, or alerts.
  • Online banking toggle, which enables you to hide your integrated login fields and replace them with a custom message if online banking is temporarily unavailable.
  • Dynamic shortcodes so you can update information that is repeated on pages throughout the site—for instance, how many members you have—in one central place.
  • Rates spreadsheet import tool is particularly helpful for products with frequently changing rates (like mortgage loans) so you don’t have to manually update each field.
  • FAQ schema markup to help Google identify Q&A format information, which could appear in rich snippets in search results and boost SEO.  
  • Custom disclosures offer a centralized place to update disclosures on multiple pages. Recommended if you have disclosures that change fairly regularly.

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