About EastRise

In 2023, New England Federal Credit Union (NEFCU) and Vermont State Employees Credit Union (VSECU, a former PixelSpoke client) came together to create a unified brand. The newly-formed credit union reflects the strengths of their legacies that stretch back over 75 years.

Here’s a snapshot of the credit union at the time of the website launch in September 2024.

$3B Asset size
18 Number of branches
169K Number of members

Launch the credit union’s new brand

Build a best-in-class website

Convert prospects to members

PixelSpoke has become an extension of our team, acting as a critical strategic partner. We asked them to take our website to the next level, offering an exceptional user experience, and they did so both functionally and visually. The ongoing relationship with PixelSpoke has continued to be outstanding.

Jevonne McLaughlin

VP, Brand Marketing

EastRise Credit Union

OBJECTIVE 1

Launching the credit union’s new brand

The objective here was two-fold: to create a website that both stands out from the crowd and also reassures current members about the continuity of their credit union.

The website promotes an authentic local flavor through its carefully selected images, textures, and patterns. The photography across the website depicts local settings, featuring photos of real members and team members in their favorite places doing things they love. Macro textures of nature and weathered, time-tested objects help tell their stories, and pages are punctuated with patterns inspired by nature and everyday items.

OBJECTIVE 3

Converting prospects to members

All product pages include clear and intuitive next steps, whether it’s to open an account, apply for a loan, or talk to a team member. Guided selling options help visitors choose the best fit options based on criteria they select, and interactive calculators that pull the most updated rates help visitors estimate potential monthly payments before making a buying decision. Dual homepage functionality offers a custom homepage to visitors who have never logged into online banking and likely aren’t yet members. Onsite promos can also be customized based on previously visited product pages. The backend includes a lead capture template with squeeze navigation that can be used for top-of-funnel campaigns.