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Case Study

Embold Credit Union

With a new look and a new name, Embold needed a bold new website to match.

Embold Homepage Award Winner

About Embold

Formerly Clackamas Federal Credit Union, Embold is committed to bringing innovative financial services to its membership, including ITIN lending services, Payday Alternative Loans, and financial planning specific to families of special needs children.
  • $616M Asset size
  • 7 Number of branches
  • 35K Number of members

About the project

We had three main objectives:

Hilary Kissell

Great design, smart and compelling copy, wonderful dev support, and great colleagues to work with. You are some of my favorite partners!

Hilary Kissell
Director of Marketing and Community Development
Embold Credit Union

OBJECTIVE 1

Bringing Embold’s new name and brand to life

Embold Credit Union is all about daring to bank boldly and dream big. The new website reflects the credit union’s evolved brand, with updated icons, fonts, and other visuals.

Background patterns, complemented by rounded images and other components, carry visual themes from the credit union’s new logo across the site. A vibrant color palette lends the site a greater sense of energy, and the updated copy reflects the verve and vigor of the credit union’s new name.

Embold Impact Numbers-1

OBJECTIVE 2

Upgrading and modernizing the site

The new website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site. An optimized image uploader aims to improve both SEO and site speed.

Embold Join Page-1

OBJECTIVE 3

Offering an improved Spanish-language version

With its strong legacy of community involvement and unique ITIN lending products, Embold has long been committed to serving the region’s immigrant populations, a commitment that is also reflected in the Spanish-language version of its website. As part of the redesign, we upgraded the website’s translation tool, creating a more seamless and accurate Spanish-language experience that will be continually updated as future changes are made to the site.

Embold Spanish Language Website-1

By the numbers

In the first three months after launch, more visitors were engaging with the site, visiting more pages, and returning more often.
  • 23% Increase in users
  • 8% Increase in sessions
  • 13% Increase in unique pageviews

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