About Lafayette Federal

Since 1935, Lafayette Federal has sought to provide members in the District of Columbia, Maryland, and Virginia with a safe and convenient place to save, and to offer favorable rates for deposit and loan accounts.

Here’s a snapshot of the credit union at the time of the website launch in April 2023.

$1.8B Asset size
8 Number of branches
56K Number of members

Streamline and upgrade the user experience

Drive engagement and cross-selling

Create a partnership for continual improvement

From day one, working with PixelSpoke was a smooth experience. They were aligned with our vision to offer an improved, yet familiar site that remained true to our brand while boosting the online experience. We are pleased to have collectively accomplished this and more — banking with our credit union is more convenient and accessible than ever before.

Andrew Doepping

VP of Member Relations & Marketing

Lafayette Federal Credit Union

OBJECTIVE 1

Streamlining and upgrading the user experience

Whether a visitor is searching for a new product or service, looking to get in touch, or browsing Lafayette Federal’s extensive learning center, the new site’s streamlined and highly intuitive navigation gets them where they need to go. Other site enhancements include an upgraded search function and a seamless mobile experience. To help visitors get started, the homepage features a new launch tour module, offering a step-by-step guide through the new site’s key features and functionalities.

OBJECTIVE 2

Driving engagement and cross-selling

Lafayette Federal’s new website encourages interactivity with benefit-based guided selling tools on product pages that help guide visitors toward the best-fit product options, as well as interactive calculators that automatically pull from the website’s rates tables to help inform buying decisions. Other exciting new features include chat functionality, an upgraded branch and ATM locator, and an animated component on the “Open an Account” page that walks visitors through the Lafayette Federal difference.