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Measurement & optimization

Let us help you maximize the ROI of your digital branch.

Offerings

As experts in Google Analytics, conversion optimization, and web performance analysis, we can help you understand who is visiting your website, what they’re doing when they get there, and how you can more effectively engage them to drive results.

Google analytics

Our proven methods of tracking user behaviors comply with U.S. and International data protection laws while still providing valuable insight into user behaviors.

Our expertise includes:

  • Google Analytics 4 (GA4) and Google Tag Manager
  • Cross domain tracking with some of the credit union industry's most popular application providers, allowing us to aggregate website and application engagement in one place 
  • Collaboration with top-of-funnel agency partners to track behaviors related to campaigns
  • Custom event tracking based on what you want to know about your website
GA4 dashboard
A sample GA4 dashboard.

Web performance reporting

During your website redesign, we compare key metrics before and after launch, then offer reports on an ongoing basis to help you stay abreast of user engagement trends.

Pre-Redesign and Post-Redesign Analytics Reporting

  • Get a baseline understanding of your existing website performance, including who is visiting your site and how they engage
  • Compare user and engagement behavior three months after your new site launches to understand how the redesign has impacted your audience and digital footprint
  • Gather positive data points to share with your credit union leadership about the performance of your new site and identify potential areas of concern to inform future website projects
Pre- and post-redesign reporting
Sample slide from a post-redesign analytics report.

Ongoing Web Performance Reporting

  • Understand how users are engaging with your website on an ongoing basis, compared month to month, quarter to quarter, and/or year to year
  • Leverage data to prioritize ongoing website work, make pivots on your roadmap based on web traffic trends, and make incremental changes in response to user engagement
  • Customize reporting based on what’s important to you and your team
Ongoing reporting
Sample slide from an ongoing web performance analytics report.

Digital Branch analytics

For data-driven marketing departments that run the website as a digital branch, we also offer completely customizable reporting dashboards and more frequent analysis.

This offering includes:

  • A custom 24/7 accessible dashboard you and your team can use to monitor website performance at your convenience
  • Heatmapping built into your reporting that visualizes your website engagement and quarterly heatmap analysis and reports on key pages
  • Integration of data from both web engagement and loan application systems if applicable to help visualize how marketing efforts impact applications
  • Regularly scheduled web performance analysis and meetings with our in-house senior digital analyst
Digital branch analytics
Sample slide from a customized digital branch analytics report.  

Conversion optimization

For our data-savvy, goal-oriented clients who are looking to optimize priority website pages, collect key information, and increase applications.

Our suite of advanced website testing tools go beyond click data tracking to help you learn more about user behavior and influence user actions on the website:

  • Heatmapping
  • Conversion analysis
  • Usability testing
  • Web surveys
  • A/B testing
  • Content audits
Heatmapping
Sample heatmapping results.

Let's talk!

Is your credit union ready for a website redesign?

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