About the project

We first redesigned OnPoint’s website in 2019, which won a 2020 Diamond Award. We have since worked on an ongoing basis with the credit union and were excited to have the opportunity to revisit the site design in 2021. The latest website redesign aimed to:

OBJECTIVE 1

Updating the look and feel

The website aligns with new branding elements and reflects OnPoint’s more vibrant look and feel, with updated icons, fonts, and other visuals. Increased content density lends the site a greater sense of energy, and subtle animations on testimonials and call to action buttons further reinforce new branding elements.

OBJECTIVE 2

Placing relevant content at visitors’ fingertips

The new website also includes added layout options to help make the content more accessible and scannable, most notably by contextually embedding key tools, resources, and calls to action. Sidebars offer rates, calculators, blog posts, financial education tools, and other relevant callouts in context on product pages, drawing attention to the robust suite of tools and resources that OnPoint has to offer its members.

OBJECTIVE 3

Optimizing location pages

In 2021, OnPoint underwent the largest branch expansion in its history, reinforcing the credit union’s commitment to its members and the Northwest region. Its location pages have been reimagined to ensure that crucial information is presented upfront, while also leaving room to communicate the unique personality of each branch.