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Case Study

RadiFi Credit Union

RadiFi was ready to make some waves! The credit union was rolling out a new name, a new look, and a new tagline—and it needed a lively and modern new website to match.

screencapture-radificu-org-2023-04-20-11_48_24 (1) Award Winner

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About RadiFi

RadiFi Credit Union, formerly JAX Federal Credit Union, helps members in Northeastern Florida with consistently low loan rates, credit and debt counseling, planning for the future, and more.

Here’s a snapshot of the credit union at the time of the website launch in March 2023.

  • $580M Asset size
  • 8 Number of branches
  • 40K Number of members

About the project

We had three main objectives:

1

Bring RadiFi’s new brand to life

Read Bring RadiFi’s new brand to life
2

Build a website that informs and promotes

Read Build a website that informs and promotes
3

Create a partnership for continual improvement

Read Create a partnership for continual improvement
Karen DeSalvo

We have a wonderful partnership with PixelSpoke who collaborated with our RadiFi team to produce this awesome site! Thank you PixelSpoke team!

Karen DeSalvo
Chief Experience Officer
RadiFi Credit Union

OBJECTIVE 1

Bringing RadiFi’s new brand to life

The website reflects the credit union’s new brand, developed by our friends at Strum, with energetic design motifs that carry visual themes from the credit union’s new logo and “Make Waves” tagline across the site. A vibrant color palette and evolved brand voice reflects the verve and vigor of the credit union’s new name. The end result is a dynamic, user-friendly experience that visually captures the RadiFi brand essence.

RadiFi Redesign - Homepage

OBJECTIVE 2

Building a website that informs and promotes

Whether a visitor is looking for information about a product or service, has a question to ask, is ready to apply for a loan or open an account, or wants to explore financial education resources and tools, the new site’s streamlined and highly intuitive navigation gets them where they need to go.

The website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site.

RadiFi Website Navigation on Mobile

OBJECTIVE 3

Creating a partnership for continual improvement

The website is built using flexible WordPress templates that empower the RadiFi marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, RadiFi and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of RadiFi members.

RadiFi Website Rate Table

By the numbers

In the first three months after launch, more visitors were finding the site via search, exploring opening an account, and enjoying faster page load times. 
  • 90% Increase in organic search traffic
  • 5X "Open an Account" pageview increases
  • 33% Improvement in page load time

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