About Sound

With 26 full-service branch locations throughout the Puget Sound area, Sound Credit Union is one of Washington State’s largest credit unions, providing its members with authentic and trusted financial support and services.

Here’s a snapshot of the credit union at the time of the website launch in February 2024.

$2.98B Asset size
26 Number of branches
170K Number of members

Modernize and enhance the user experience

Convert visitors through tailored & flexible product pages

Make it easy for members to self serve and prospects to join

OBJECTIVE 2

Converting visitors through tailored & flexible product pages

The website includes added product page layout options to help make content more scannable, as well as easily accessible ways to apply online. An interactive guided selling tool on the Savings page helps guide visitors to the best-fit savings account based on criteria they select. On the Home Loans page, visitors can “meet” Sound’s mortgage loan officers, see testimonials specific to each lender, and apply directly with a specific member of the lending team.

OBJECTIVE 3

Making it easy for members to self serve and prospects to join

A beautifully designed slideshow on the homepage walks prospects through the benefits of joining Sound, and custom copy on the Open an Account page furthers the case to become a member. Frequently asked questions throughout the site are consolidated in a robust “Support” section. For members who prefer to do their banking in person, detailed branch pages outline key staff at each location, as well as location and contact information, services, features, products, and fun facts.