About the project

We had three main objectives:

OBJECTIVE 1

Standing out from the crowd

With an energetic color palette, lively copy, and playful animations, UMe’s new website boldly differentiates itself from other credit union websites. Rather than relying on generic stock photos for visual interest, UMe’s website makes use of stylized icons and illustrations. The homepage proclaims, “Amazing rates, friendly service, and a bow-tie wearing purple emu. What’s not to love?” UMe’s purple emu mascot makes unexpected appearances throughout the site, popping up as visitors scroll down pages to add whimsy and delight to the user experience.

OBJECTIVE 2

Helpers, not bankers

Financial institutions are typically not known for their sense of humor, but UMe strikes a delicate balance between taking its members’ financial health seriously while having some fun along the way. Its website copy is warm, relatable, and guaranteed to make you smile. UMe’s new Statement of Beliefs powerfully and succinctly conveys the credit union’s commitment to empowering its members and developing authentic relationships. In fact, “U + Me” is embedded in its very name.

The website also includes helpful custom calculators, which automatically pull from current rates to assist members in estimating their loan payments, and a Glossary of Banking Terms, which demystifies the language of finance by defining hundreds of words that are ubiquitous on financial websites but not necessarily understood by the public at large.

OBJECTIVE 3

Empowering the UMe team

UMe’s new website is built using flexible WordPress templates that empower the UMe marketing team to update rates, product pages, photos, community news, and other information as needed. UMe looks forward to continuing to evolve the website and inspiring its members to say, “WOW!”